Shuai Zhang , Xingyu Xie , Shanqing Wan , Xiaodai Jia

DOI:10.46695/ASCS.2.1.1

Abstract

PURPOSE This study uses the extended model of goal-oriented behavior to predict and test the behavioral intentions of Chinese public Taekwondo consumers. Based on the original MGB, the study adds five variables related to Taekwondo consumption characteristic to investigate the influencing factors of general Taekwondo consumers' consumption decision-making process. METHOD This study conducts an online survey of 417 students studying in the Chinese Taekwondo Gymnasium and uses IBM SPSS statistical software 26.0 and AMOS 23.0 to analyze the data. Then, the data analysis is divided into two stages. In the first stage, confirmatory factor analysis (CFA) is used to test the reliability and validity of the scale. In the second stage, a structural equation modeling (SEM) analysis is employed to test the proposed hypotheses. RESULT The CFA test shows that the data and the model have a good fit, and the model has high combined reliability and convergence validity. And through the modification of the model, a SEM is established. CONCLUSION The results show that desire has the most significant impact on consumers' behavioral preference, followed by past satisfaction and Taekwondo coach image. Past satisfaction significantly affects desire, which in turn affects consumersʼ behavioral preference. The two constructs of Taekwondo cognition and perspective form a positive and significant relationship. In addition, perspective has developed a considerable influence relationship with past satisfaction and Taekwondo coach image, which influences behavior preferences. Expected emotions significantly affect past satisfaction, which indirectly affects desire and consumer behavioral intentions.

Key Words

Chinese Volkswagen Taekwondo, consumption, influencing factors, MGB, TKD-MGB

Min Mao , Kyungsik Kim

DOI:10.46695/ASCS.2.1.2

Abstract

PURPOSE This study adopted qualitative research method to study the relationship between public sports service and residents' quality of life in Jiujiang city. MEHTOD We selected 20 residents according to the requirements of the research subjects. Interviewees were selected among the residents who had been physically active for more than 3 months. NVivo11 software was used to analyze the interview data. RESULT The analysis results showed that: Firstly, the poor development status of public sports service in Jiujiang is mainly reflected in the following aspects：There are few public sports; The public sports organization is not standard and professional, the public sports information service is deficient, lacks initiative and the content is simple; Poor handling of public relations service of sport, lack of publicity of public sports policies and services; Public sports instructor service and public physique health monitoring service have not been implemented and carried out. Secondly, the public sports service is related to the residents' sports participation. Thirdly, the residents' sports participation contributes to the residents' quality of life. CONCLUSION Public sports services contribute to the happiness of interviewees. Specifically, public sports services can provide sports items and sports events or activities that the citizens are interested in, so that citizens can have better participation experience. Public sports services help to build a better sports environment.

Key Words

Public sports service, sports participation, quality of life, sport program, facility, instructor

Jingen Tang , Huijian Deng , Shijian Cao , Yi Xie , Lei Wang

DOI:10.46695/ASCS.2.1.3

Abstract

PURPOSE The purpose of this study was to improve the training efficiency of physical education teachers' workshops and realize the improvement of teachers' professional skills by discovering the structural characteristics of the interactive behaviors and semantic comments of the training members of physical education (PE) teacher workshop. METHOD Based on the social network analysis, Ucinet6.5 was used to analyze the basic attributes, betweenness centrality, core-periphery structure, block model structure, and semantic high-frequency vocabulary network structure characteristics of the members of the PE teacher workshop. RESULT The results showed that the cohesion, transmissibility and reciprocity were low; the interactive resource control of members was extremely unbalanced; core members account for 37.12%, whose modules had less interaction and lack reciprocity; the comments of core members were related to the content of physical education teaching and were significantly different from those of marginal members. CONCLUSION The network members of PE teacher workshop lacked active sharing consciousness; the core members did not pay enough attention. We should focus on exerting the influence of core members, avoid the influence of high dropout rate and insufficient interaction, and promote the sustainable development of research.

Key Words

Workshop, interactive behavior, semantic network, social network analysis